TOSRV 2014 with friends!
Dear Columbus Outdoor Pursuits (COP),
As Tour of The Scioto River Valley (TOSRV) bike ride continues to dwindle in participants, I thought it might be helpful if I reached out, again.
I am a Latina, born in the 80’s, who enjoys cycling long distances. I have done TOSRV 4 times now. I did not participate this year and as it is I do not anticipate participating again—until some changes happen.
If you want to reach younger people, understand younger people aren’t white, and they aren’t middle class. Ohio is getting less and less white. Seriously. We are brown and young.*
Ideas on possible ways to reach new people:
1. Sliding Scale entry fees. (Given white people have every conceivable systematic advantage I wouldn’t charge POC. However, let’s be honest COP, you all aren’t that progressive.) I suggest you make a sliding scale based on income. Making it free for those on free/reduced school lunches. Perhaps, income forms like the YMCA uses for sliding scale fees.
2. Discounts for all first time (at least for the last 5 years) TOSRV participants. (Can’t we compare lists from the last 5 years or so to see if they are “first-time” participants?).
3. Whether or not you choose to have it on Mother’s Day in the future—provide discounts for Mother/Daughter pairs (this also will encourage more women to ride).
4. Discounts when you register 4 or more people together. This encourages teams, and friends to get others out. For example register 4 people at once and one person is free.
5. Work with local breweries. For example, those of you who register as part of the Seventh Son Brewery Team, get to take part in their beer sampling party in Portsmouth!
(Tour de Upland by Upland Brewery was recently cancelled but that was a fun weekend of drinking and cycling—check with them on suggestions of combining microbreweries and cycling. Tour De Upland included meals, cycling, beer, camping and a band for the same price as TOSRV + COP membership.)
6. Create “no-drop” groups: a ladies no-drop group, a first-timer no-drop group etc and allow people to sign up for these when they register.
7. Pay POC and young people to help you come-up with ideas. Don’t expect them to do the work for you and don’t expect that you know how to reach these communities.
*”Ohio Hispanics have a median age of 25.8 with over 21 percent of the population aged 5 to 14 years. For comparison, the median age of Ohioans taken as a whole is 39.3 years”